Consumers Must Demand Data Protection From Business
Consumers have the power to influence change in the market place. It's time we demand
protection of our personal and sensitive data to reduce vulnerability to identity theft.
Identities have become the currency of the Information Age. Identity thieves are well aware of
the potential for financial gain at your expense. They're addicted to the "
buy now pay never" plan.
Some businesses collect too much of our personal information
and they make it too easy for thieves to use stolen
identities. This has to change. Businesses will react to
customer desires because they depend on customer satisfaction for
repeat business. Let them know that data protection
influences where you shop.
Consumers Are Solution Partners
I am very pleased when a cashier asks for identification to verify a credit card purchase.
I'm even more impressed when an actual comparison of photo and signature are made. It surprises
me when customers seem annoyed to provide the requested identification.
We have to do our part in making it difficult for identity thieves to
make purchases using our credit. The following simple ideas
regarding credit card purchases are a good start.
- Express your appreciation when a business asks for identification.
- Make a written complaint to the management chain when identification is not requested
or properly verified.
- Let management know that you will move your business if credit card purchases are not verified.
- Give management good examples of identification checks employed by their competitors
Why Do You Want My Information?
My wife walks away when someone requests my social security number. She knows it's going to be a
scene because I'll refuse and demand to know why the business needs such
sensitive information. I usually start to give the majority of my one hour
identity theft
seminar and request to speak to the manager.
There are very few instances where your social security number is
required. Many times the management response is "
It has always been done this way" or
"It's an old form". Let them know that you are disturbed about their willingness to put you at risk.
One of the great things about America is that there is another business down the street
that will want your business. Look for one that knows the importance of protecting customer data.
Be willing to walk away if you aren't satisfied with management response to your concerns.
We can make a change.